The Highlands of Jalisco—proud land of tequila, charros and tradition.

Fly into Guadalajara, drive eastward for 80 miles, and you'll find yourself in the Highlands of Jalisco. The region lies 6,000 feet above sea level. It is a region known for it's characteristic red clay soil, fervent Catholic faith, hard work ethic and renowned tequila producers. It's anchored by three main towns—Tepatitlan, Arandas and Atotonilco, which form the so-called Golden Triangle of Tequila Production. Don Pilar's hometown, San José de Gracia, is nestled in the middle of this triangle.

For the past twenty years, Don Pilar and 500 of his closest friends have been tracing the steps of a local pilgrimage on a cabalgata or traditional trail ride. They set out on horseback from San José de Gracia, and ride over Cerro Gordo and into San Ignacio, finally ending up at the chapel of El Señor de Los Imposibles (Lord of the Impossible). All the while, there is camaraderie, song, tequila and food.