what is don pilar’s secreto?
El Secreto carries a special, personal meaning. What is the secret of Don Pilar — the man? He has achieved what you might call the Mexican-American Dream. Don Pilar emigrated to the US as a teenager, and over the past 50 years has worked in jobs as varied as farm worker and restaurateur. He achieved real success running his own Mexican restaurants, as well as raising a family and all the while, tending to his agave ranches back home in the Jalisco Highlands. The secret to this success can be summed up in three virtues — corazón, fe y perseverancia — heart, faith and perseverance. Serve yourself a generous pour of El Secreto and raise your glass. Thank you for partaking in this homage. Salúd.
